Uncertainty is setting in for a Lexington wine seller as the Trump administration’s tariffs ripple through the global supply chain.
In April, the administration announced a 10% tariff on all imported goods and a 20% tariff on products from the European Union (EU)—including staples like Italian olive oil, Spanish ham and French wine.
The policy aims to pressure the EU to reduce its trade surplus with the United States and increase imports of American goods. The move has created deep uncertainty for small businesses that rely on international imports.
Higher costs and supply chain instability make it difficult to plan ahead or keep prices stable for small retailers like Berman’s Wine & Spirits in Lexington.
“Small business is hard enough—this doesn’t make it any easier,” said Alex Bluhm, Berman’s owner.
Bluhm described the current climate as one of anxiety, where pricing, product selection and event planning are all on hold while businesses wait to see how trade policy plays out.
“There’s no clarity with what will happen,” he said.
Berman’s has put things on hold—new products, events, anything extra—as it waits to see what impact there will be on the cost of goods.
Though prices haven’t shifted dramatically yet, Bluhm said, operations are already strained. Spring wine shipments have been delayed, especially for seasonal products like rosés, and boutique importers are getting nervous.
“If the tariff is large enough to stop consumption, then you’re out of business,” he said. “The 200% tariff threat put our industry, and others, into a state of shock and fear. It would be catastrophic, not just for sellers, but for wine-drinking culture in the U.S.”
In March, the administration proposed a 200% tariff on all wines, champagnes and other alcoholic products from the European Union in response to EU plans to impose high tariffs on American whiskey. Though the United States later scaled back the threat, the mere proposal sparked panic among importers and producers who feared it could devastate the transatlantic wine trade.
Berman’s, like many other small shops, relies on strong relationships with boutique producers. Tariffs are shaking those ties. Small, family-run vineyards abroad now worry the U.S. market may no longer be reliable.
“There is synergy and trust needed between wine growers and importers,” Bluhm said.
If partners back out, small producers who’ve spent all year growing grapes can lose everything.
“That is a frightening proposition,” he said.
Inside Berman’s Wine & Spirits
Currently, shops are drawing from existing stock that arrived before the tariffs. But once that runs out, importers may hesitate to restock without clearer pricing.
This could leave shelves empty.
For now, Berman’s has kept prices steady. However, Bluhm acknowledged that might not last if wholesale costs rise.
Despite the stress, he emphasized the resilience of his team and the loyalty of its customers. When the tariffs were first announced, he received “overwhelming support and love.”
“I’m still scared, but I do feel better knowing that I have a team I can laugh with,” said Bluhm.
Lexington residents are noticing the strain too.
Wine enthusiast and Lexington resident Sam Perkins said she worries about losing access to the bottles she’s come to enjoy.
“I love trying wines from different countries. It’s part of what makes wine fun,” she said. “It’d be really sad if that goes away because of tariffs.”
Perkins said if all that variety disappears from local retailers like Berman’s, it will “just become another grocery store aisle—and that would be a real loss.”
Bluhm said tariffs erode the kind of cultural exchange that food and drink foster, isolating American consumers instead of strengthening domestic industries. He believes tariffs don’t provide value, but “cut us off from the world.”
“I understand the need for fair trade,” said Rebecca Lin, a longtime resident. “But tariffs end up hurting regular businesses and customers the most.”
Bluhm has been vocal about the issue. In a recent letter to the editor in the Lexington Observer, he described ripple effects across the wine industry—from vineyards in Europe to local delivery drivers in Massachusetts.
He warned that consumers may soon face higher prices, fewer wine options and reduced service as businesses try to absorb costs. Still, he expressed hope, crediting his partners and customers for standing by the store.
Bluhm encourages others to support local shops and contact representatives about the issue.
“I personally feel strongly about the cultural exchange that takes place with wine, beer, spirits, and food,” he said. “I would hate to see that come to an end.”
This story is part of a partnership between the Lexington Observer and the Boston University Department of Journalism.





