Tag: social media

  • Beacon Hill Blows Up on Social Media with Halloween Decor, Draws Crowds

    On Beacon Hill, Halloween isn’t just a holiday — it’s a neighborhood-wide transformation. Cobblestone streets lined with gas lamps and historic brownstones are overtaken by ghosts, cobwebs and devilish inventions that turn The Hill into one of Boston’s most photographed spectacles.

    This year, Beacon Hill’s Halloween extravaganza has exploded on social media, turning the neighborhood into a pre-Halloween pilgrimage site for hoards of visitors – and that’s before the first trick-or-treater ever rings a doorbell.

    “It’s really become a tourist attraction,” said one resident on Mt. Vernon St., as he squeezed through a cluster of children blocking the gate to his house. “‘I’ve never seen it quite like this before.”

    It’s no surprise his yard is attracting some attention, given the three 12-foot skeletons that have taken residence among the hydrangeas, stirring a mysterious potion around a raised cauldron, their glowing eyes blinking beneath wigs and pointed black hats.

    Tracy Darabaris came all the way from Pepperell, Massachusetts, just to photograph the annual display. She’s returned each October since she stumbled across the neighborhood on Instagram a few years ago.

    The neighborhood’s profile leveled-up this year after being featured on widely circulated pages such as Boston.Com, Boston Design Guide and BucketListBoston.

    Given the chaos of current events and her hectic day job at a doctor’s office, Darabaris said capturing the neighborhood’s fun and creativity was a welcome escape. “It’s a great stress reliever,” she said.

    She stopped to photograph a home that has attracted attention on social media platforms for its whimsical take on the holiday.

    “I can’t believe what these people have done,” she said, gesturing to an army of golden skeletons hanging from trees, lampposts, and climbing up a brick facade with the aid of an ornate pulley system. “They must have hired someone.”

    Darabaris is on the money. While there is no official competition in the neighborhood, some residents go the lengths of hiring professional designers to outdo one another.

    Aaron Wight and his crew from Parterre are crouched below the gargantuan witches of Mt. Vernon St., adding finishing touches before moving on to transform a nearby home into a scene from Starwars. He said the project will be their most elaborate yet.

    Wight said word has spread that their company, a gardening service, started offering seasonal installations. This year he’s worked on five houses in the Beacon Hill area, with quotes ranging from $5,000 to as much as $20,000.

    “It just gets crazier and crazier every year,” he said.

    Wight said his team feels like “small celebrities” when they work, drawing curious neighbors, amateur photographers, and tourists who marvel at the displays in languages from around the world.

    An anthropologist from England, Anastasia Piliavsky, is visiting her mother in Boston. They were paying respects to her father’s grave when they came across Beacon Hill. Having never seen the neighborhood around Halloween before, they were in for a bit of a shock. 

    “I’m surprised by the ostentation,” said Piliavsky. “Beacon Hill is a place of old money and reserve and elegance and this is the kind of thing I imagine they must have resisted for a while.”

    On the contrary, residents embrace the occasionally quirky, intentionally excessive decorating tradition that has been an element of Beacon Hill’s identity for decades.

    “People go all in,” said longtime resident Lisa Mullan Perkins. “It’s way bigger than Christmas around here.”

    Exploring a different theme each year, from Barbie to the Boston Celtics, Mullan Perkins’ home stands out from the usual assembly of witches and skeletons. This year she followed her kids’’ requests for something spookier, riffing on what she sees as “the scariest thing on Beacon Hill” – the Boston rat.

    An inflatable rodent twice her height with glowing red eyes greets passersby in her driveway. Her entryway is covered in tiny toy rodents, toothy cutouts, and a desiccated rubber rat carcass hanging by its tail on her door.

    Mullan Perkins is cooking dinner for her kids, in a baseball cap that reads, “rat exterminator.” While a pot boils away on the stove, she says the family has had to replace their entire car twice on account of rodents chewing through the wires.

    “We don’t welcome them, we don’t want them here,” she said, but “on Halloween, you put all sorts of things you’re scared of outside your house.”

    While she’s wishing the worst for her furry, beady eyed neighbors this holiday, Perkins said she will be welcoming the costumed throngs of candy seekers on Friday.

    “It’s insane,” she said. “There’ll be thousands of trick-or-treaters.” Sitting in her foyer is over $1,000 worth of Halloween candy. She predicts she’ll run out by 8 p.m.

    With Halloween landing on a Friday night this year, the Beacon Hill Civic Association is expecting a record-breaking turnout. Neighborhood streets will be blocked by police barricades as usual,  with roads from Charles Street to Joy Street closing from 4 to 7:30 pm.

    “I just love how our neighborhood really welcomes people from all walks of life,” said Mullan Perkins. “It’s just a very friendly, open time.”

    She said she’s even seen former U.S. State Senator and presidential candidate John Kerry handing out candy on his Lewisburg square doorstep just like everyone else.

  • Q&Allston: Full-Body Murals, Pricing Lessons, and Ozzy Osbourne Tributes with Massiel Grullón

    How did you first get inspired to become a local Allston artist? What was your biggest influence? One of things that inspired me was seeing my mentors, for example, this artist, ProBlak. He is a huge, significant person that I’ve looked up to over the years. He’s a graffiti artist, muralist, and he also does murals all over the city and beyond. He used to be my mentor at Artists for Humanity in South Boston. He was also very supportive of other younger peers like myself at the time, and he helped me. He inspired me to grow and  I went with the beat of my own drum and realized that, yeah, I want to be a muralist. 

    I did see on your website that you’ve painted murals across the greater Boston area. So could you go in depth with your experience and process in mural painting, and maybe touch on some of the more difficult murals you’ve had to embark on? Yes, so with mural painting, you use your body a lot, especially the bigger the surface. When I was doing murals, especially my own murals, I would do smaller scale walls, and then I’ve just started challenging myself more and more. Eventually, people wanted me to make larger scale work. I am a very competitive person. I love challenging myself, and saying “what if?” My goal in my art career is to do a building-size mural, and that’s something that I can just see myself doing. Five years ago, I would not think that, but now I feel very confident that I can see myself doing something more massive.

    So my more ambitious piece would have to be the stairwell mural. It was all done against a wall that’s encased with stairs. It was a very complex mural to install because it wasn’t a super flat surface. It was all in sections, and we had to install scaffolding as well. So that was a huge challenge. We had to balance ourselves and reach certain heights. It was a little scary, but it was just such a very complex job. That’s one mural and the second one would have to be the Rollerama. Yes, the roller rink that I did in Kendall Square.

    I did also see that you have been kind of doing this since high school. You’ve had some commissions and some artwork that you’ve been doing since high school. So how was it when you first started off? I’ll never forget my very first commission in high school. I had this girl in high school who really liked my artwork, and she was a student, and she wanted me to do a drawing for her. So I did a drawing, and I gave her the drawing, and she didn’t have the money.

    After that, I learned from my mentors and learned from this place, Artists for Humanity. They’re a nonprofit organization. They teach high school students and inner city high school students. They get paid to make art, basically. These kids are involved in different departments, from painting to graphic design, sculpture, you name it. They basically get paid and get commissioned to make art. So I learned from Artists for Humanity. I learned how to price my work and sell my work even. As I got older, I have more self worth as an artist. And I’ve gotten much better at sales and talking to potential clients. 

    So do you also generate income through services related to your artwork? So how do you think more artists can learn to become more entrepreneurial and handle that side of the arts world? If you want to become an artist, try to build the business side. I recommend watching videos like, especially YouTube, or social media on building your business,. It’s really important that you don’t ever under-price yourself. We have these thoughts like “I’m not good enough.” Or “maybe, this is like, bad, not too good quality, or whatever, so I should maybe price it this low or whatever.” No, people need to get that out of their head, and those hours you’ve spent with your work to travel to getting those materials — your talent — that’s how much your work is worth basically.

    Also, networking is so important; you have got to put yourself out there.You can’t be shy. I always carry business cards on hand with me, and I put them in my purse, in my pockets, everywhere. So when I’m at an art gallery or an event or whatever, I’m always handing out my business cards. Also build a portfolio, make a website, build up your Instagram, make content, make reels. It’s so important because that’s how you’re going to bring in clients too. And, then with like, sending emails off to potential clients. That’s almost like you’re becoming a salesperson.

    Out of all your artwork, what do you think is your favorite and why? So, out of all the murals I’ve done, my favorite mural is Crimson Archway. The exterior mural out here. And the reason why that one’s my favorite is that I feel like it really resonates with who I am as an artist, and it’s this vibrant piece, and it has this radiant glow to it, and it almost feels kind of like a portal, like a sanctuary, like a spiritual portal to it. So, that’s why people gravitate towards it, and they would interact and take photos in front of it. It’s definitely my favorite piece, and it was also very easy to install. That mural was a breeze to work on. 

    What do you think is your most impactful mural, and why? Like, what do you think is the mural that made the statement, “I am Massiel. This is my artwork,” to really put you on the map? Rollerama, 1,000% because, the 7000-square-foot mural I told you about earlier, it’s a roller rink, right? It was a massive roller rink. What my work does is it celebrates nostalgia. And as you can see, it’s vintage, like ‘60s, ‘70s, retro-type of work. I’ve always wanted to paint a roller rink, and that’s always been my dream, because it’s very nostalgic and retro. So, my dream finally came true, and I feel like the Rollerama roller rink resonates with who I am as an artist. 

    What elements of the Allston community and your personal mission do you intend to capture with your style of art? Bringing people together. Allston carries this very diverse community, especially in the music scene, and there’s also a lot of development changes happening here in this community. What I want to capture is just bringing the community together and, and making it colorful and, and just bringing back the familiar. 

    I don’t know if you know Ozzy Osbourne from the band Black Sabbath, who passed away not too long ago. And again, Allston is a very music-based community, and so I just decided to do a mural of Ozzy Osbourne, and I did it in two or three days, and it was a week after he passed away. So after I had finished it cars were just honking, loving the piece. People would come, bring roses to the mural and take photos in front of it. 

    And that is for Allston. That’s what I wanted to do. And I did that. I was grieving, so I just wanted to give back to the community. I did not get any pay for this. I didn’t want any pay for this. None of that. I just did it because I just wanted to do it and, and I was also a huge fan of Ozzy, and I know a lot of musicians in this community are huge fans of Ozzy as well. I want the community of Allston to just come together and just celebrate the nostalgia of things.

    Has there been anything you’ve learned or adjusted during your time as an Alchemy Station Studio Artist, any signs of growth? Yes, my work has been building very vastly, and it’s overwhelmingly exciting, because I’ve never been this busy in my life. It’s also just been great to be able to come here and just create. I’m grateful for having a space where I can actually create and do what I want to do. And yeah, other than that, I have zero complaints. I really love being here at Alchemy Station.

    Where do you want to see your artwork head in the future? I would like to do murals outside of Massachusetts, outside of New England, maybe even outside of the US definitely, bigger-than-life murals. That’s what I want to do. I have dreamed of doing murals for basketball courts, more sports, sports affiliated, or fashion affiliated, like working with my favorite dream company, that sort of thing.