Nicolette Mascari, a dog owner and Wayland resident for 13 years, said about one in every three households in Wayland has a dog that is licensed and registered through the town. Despite this, Mascari and other owners struggle to find a place for their dogs to socialize — so she became part of the change she wanted to see.
Mascari, alongside Wayland dog owners Jessica Greher Traue and Jon Weintraub, began working on a project in spring 2024 to address the issue: a community dog park.
“There were a lot of restrictions that the town was putting on public places [where] you could bring dogs,” she said. “I had to bring my dog to other towns to socialize, and I just thought that it would be a great idea to build one in Wayland.”
After two years of feeling like a “ping pong ball” — constantly meeting with different town officials and visiting potential sites for the park — the three confirmed it would be built in the Town Center, Mascari said. However, even after determining that it would be the ideal location, the three reached a “stalemate” with the town because the shopping center was up for sale, she said.
Eventually, when it was sold in December 2025 to NP Wayland LLC for $35.75 million, they met with one of the owners, Jesse Baerkahn, president and founder of Graffito SP, and gained his approval and buy-in. Mascari called it one of their “biggest wins.”
“We had pretty much a universal agreement that this was a good idea, but we didn’t really know what our next steps were,” Mascari said. “When Town Center was undergoing this change in ownership, we really felt like that was a good opportunity to just get in front of them and put this into action.”
Within the next few weeks, a landscape architect will present their designs for the Town Center to the Town of Wayland, which will include the dog park, Mascari said.
Greher Traue, a 10-year Wayland resident and owner of a mixed breed named Stella and a boxer named Rowdy, said the group is also now looking for more residents to get involved.
“There’s going to be some exciting developments that will unfold over the next four to six months,” Greher Traue said. “We’re really looking forward to building some more engagement around the dog park now that it seems like it’s closer to a reality.”
Mascari said the park would be beneficial not just to Wayland dog owners, but to the businesses in the Town Center. Increasing foot traffic in the area could help support the local veterinary services, pet stores and coffee shops, she said.
Mauricio Umaña, owner of EarthWise Pet, a pet nutrition center and wellness spa located in the Town Center, said the dog park will help his business attract more visibility.
“If it’s in the Wayland Town Center, specifically, [dog owners would] be like, ‘Oh, where can I get a poop bag, or where can I get food or treats?” Umaña said. “It’s been in the works for a long time, so I think it’s time to implement that.”
“If it’s in the Wayland Town Center, specifically, [dog owners would] be like, ‘Oh, where can I get a poop bag, or where can I get food or treats?” Umaña said. “It’s been in the works for a long time, so I think it’s time to implement that.”
In the two and a half years he’s owned the pet grooming business, Umaña said the biggest challenge his dog-owning clients have faced is the lack of dog-friendly spaces in Wayland. Most people go to Sudbury, Hudson and “all the other areas but Wayland,” he said.
In February, the Select Board proposed an update to the article of the town’s bylaw on dog ownership after the town received complaints about “too many dogs being off leash in conservation areas,” said Mark Hebert, Wayland’s acting police chief.
The updated bylaw would have placed further restrictions on where dogs could be, including all town-operated beaches and ponds, school grounds — unless given written permission by the principal, athletic fields and facilities — municipal buildings and open spaces, with signs posted to protect wildlife habitats.
However, the town retracted it after a dog owner sent a letter to the Select Board and Town Manager and spoke to Town Clerk Trudy Reid, the update’s author, explaining how the rules were too restrictive. The dog owner, who asked to remain anonymous to avoid provoking issues with the town, said the article is now pending after being readdressed.
Reid said she does not want to discuss the matter until after the next town meeting on May 4 because it could cause confusion about the bylaw’s status.
Weintraub, a longtime resident of Wayland and owner of a mixed-breed mutt named Skipper, said the proposed update was an overreach and hopes the town focuses on enforcing and educating people on the bylaw’s current regulations rather than adding more. Introducing new regulations would not necessarily change people’s behavior, he said.
Weintraub pointed to the dog park as a solution amid the town’s existing restrictions on where dogs can be and the recent efforts to expand them.
“It’ll be a great thing because it’ll allow people to have their dogs off leash in a controlled environment,” he said. “It’ll be great for elderly people who can’t bring their dogs to a conservation area because of the uneven ground and so forth, and it’ll help build community across all ages.”



